After a fourth record-breaking season in 2017, P.E.I. plans to continue growing the tourism industry.
The 2018 tourism marketing campaign was announced at Holland College in Charlottetown on Feb. 26.
The province has made “tremendous momentum” towards Vision 2021, a five-year plan to help grow tourism, said the minister of economic development and tourism, Chris Palmer.
P.E.I. is small but mighty, he said.
“We know how to make big things happen.”
Corryn Clemence knows Disney Cruises coming to P.E.I. are a big deal for tourism.
The new contract the Charlottetown Harbour Authority signed with Disney Cruises has been a huge improvement. With a direct economic impact of $15.5 million, it has been a fast-growing business, said Clemence.
“We’re looking to get up to 117,000 passengers and 95 ship calls.”
P.E.I. has the highest debarkation rate in Atlantic Canada and a higher spending rate than Halifax or Saint John, she said.
“Our port is a lot easier for people to get out, shop and get back to the boat on time.”
Their next project is the redevelopment of Founders Hall to include an urban market.
“We really want to focus on the locals and have the tourists as a benefit to that.”
The campaign is continuing to focus on the slogan Come find your Island, which focuses on P.E.I.’s strengths, Palmer said.
He invited “ambitious, innovative and hardworking Islanders” to help improve the industry. If you are one of those people, step up, said Palmer.
“Tourism is the bedrock of the Island community.”